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Raw landscape presents opportunity in high-growth haven

An unblemished rural site on the edge of Pāpāmoa’s established urban centre offers versatile use options for investors seeking fresh territory in the high-growth Bay of Plenty region.

The 5.94ha (more or less) bare land site presents a freehold opportunity at 140C Domain Road – a pivotal location with 82 metres of frontage to the main arterial between the Papamoa Town Centre and the Tauranga Eastern Link motorway.

Bayleys salesperson Brendon Bradley says the undeveloped landholding presents as the next cab off the rank in terms of future development potential as Pāpāmoa’s urban sprawl continues to push southwest to answer the demands of a growing population.

“Currently zoned rural, there is significant scope for upside subject to resource consent or future rezoning, which purchasers could achieve via a Private Plan Change application.

“The current government campaigned with the promise of encouraging greenfield development to fast-track housing supply in key locations and removing red tape from the consenting and construction process. These are positive attributes for developers looking at current opportunities and planning for the future.

“The subject property, which knocks on the door of an established residential area and benefits from a scarcity of available commercial land with scale, features multiple options for future use.”

Mr Bradley is marketing the premises for sale by deadline, with colleague Ryan Bradley. Offers are invited before 4:00 pm on Wednesday, 24th April 2024 (unless sold prior).

The parcel of land is predominantly flat, having an irregular shape with straight boundaries.

Bayleys Tauranga salesperson Ryan Bradley says a plan change submission and appropriate council approvals could rezone the existing rural site into a residential development with commercial zoning and greenspace.

“While the site presents significant potential for growth and expansion, developers will understand that every opportunity comes with unique challenges.

“The site's analysis has identified opportunities for improvement in soil quality and flood resistance to ensure the long-term viability and safety of future development works. Such enhancements serve not only to address current challenges but also contribute to the overall sustainability and resilience of the immediate development area.

“Several high-profile developments locally, including the billion-dollar town centre at Pāpāmoa East and The Sands Town Centre, reflect successful sustainable development and risk mitigation, giving underutilised rural land a superb new vibrant metropolitan life.

“There is potential for smaller-scale development at the subject property, which would present flexible use options that would optimise land use to better serve the growing community’s needs.”

With a population expected to exceed 40,000 people by 2028, Pāpāmoa is a prime focus area for developers. It is the largest suburb neighbouring Tauranga and Mount Maunganui, recently benefitting from significant infrastructure works that provide more expedient access and increased business opportunities.

“The region is growing at twice the national average and forms a critical link in the Upper North Island’s ‘Golden Triangle’ economic heartland, which features 44 percent of New Zealand’s total population. The area is anchored by the Port of Tauranga, a key driver of local economic activity, and it continues to support hundreds of thousands of jobs and business opportunities across the Bay of Plenty region.

“This blank canvas on Domain Road presents a superb opportunity to capitalise on the wave of momentum sweeping Pāpāmoa and the wider Bay of Plenty, with sympathetic policy looking likely to support future intensification, providing upside for strategic landholders.”

Click here for more information on the listing.

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