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Expansive Massey landholding spells green gold for developers

An expansive greenfield residential development site for sale in Massey offers buyers a rare chance to help transform a key Auckland growth hotspot.

The four-hectare freehold landholding with over 110 metres of frontage to Red Hills Road is zoned for housing intensification, making it ripe for a new owner to subdivide and/or develop with a substantial residential project.

The site forms part of the Red Hills Housing Precinct, an area which has been live zoned to deliver a new community with an estimated 10,000 homes, a new town centre, substantial parks and new schools.

Considerable progress has already been made with the involvement of reputable housing companies and major developers and Auckland Council investment into infrastructure to support expansion.

Preliminary scheme plans have been drawn up to show a future realisation of more than 120 residential lots, mostly of around 200 square metres, at the Red Hills Road site – subject to further reports and council consent.

A neighbouring property has already been snapped up by developers with work underway to create a 470-lot residential subdivision.

Now on the market for the first time in more than 50 years, the approximately 40,400 square metres of freehold land at 53 Red Hills Road, Massey, Auckland, is being marketed for sale through Wesley Gerber of Bayleys Northwest.

Sale is by deadline private treaty closing on Thursday 26 October, unless the site is sold earlier.

“This is a prominent site contouring to the north and overlooking the Northwest Shopping Centre and the Red Hills precinct,” said Gerber.

“Further supporting future development is this location’s excellent transport connectivity. A new arterial road through the Red Hills precinct is in the process of being designated.

“The property lies close to the Northwest, Westgate and Hobsonville metropolitan centres with handy access to a number of motorway on and off ramps and interchanges supporting ease of travel across the region,” Gerber said.

The land is currently zoned Residential – Mixed Housing Suburban under Auckland’s unitary plan. The council has proposed upzoning this to the more intensive Mixed Housing Urban designation.

Gerber said this would enable a greater intensity of development than previously provided for, with buildings typically up to three storeys in various shapes and forms including detached dwellings, terrace housing and low-rise apartments.

“Auckland Council has indicated its intention to significantly reduce greenfield growth through the city’s strategy for future development which focuses focus on brownfield intensification.

“This makes zoned greenfield sites that can be developed in the near future unique and desirable,” said Gerber.

Auckland’s Northwest Corridor is one of the region’s strongest growth areas and is undergoing a $1 billion transformation encompassing public amenities, schools and major transport upgrades.

Gerber said this was bringing not just residential but also industrial expansion, which was expanding the pool of local job opportunities.

“Red Hills has been identified by Auckland Council as part of the solution to the region’s growth challenge. The landholding now on offer gives buyers with an eye to the future a unique chance to create a legacy by helping to shape a new and dynamic community,” Gerber said.

Click here for more information on the listing.

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